In February, Enterprise Armenia participated in CINEVE 2025 (China International New Energy Vehicle Technology, Parts, and Services Exhibition) in China, presenting Armenia’s investment environment and highlighting the country’s strategic location, highly skilled workforce, and opportunities for cooperation in the automotive sector.

The exhibition brought together around 900 exhibiting companies, 2,000 innovative products, and key industry players to showcase the latest advancements in the New Energy Vehicle (NEV) sector.

During the event, Armen Deroyan, Enterprise Armenia’s Manager of Investment Promotion and Foreign Relations, introduced Armenia’s investment landscape, emphasizing business-friendly conditions, a highly skilled professional workforce, and a strategic geographic position. He placed particular focus on collaboration opportunities in the automotive and NEV sectors, which align with global trends in green energy and innovative technologies.

As part of the official meetings, Armen Deroyan held negotiations with representatives of China’s public and private sectors, discussing investment opportunities in Armenia. Together with representatives from the Ministry of Economy of Armenia and the Commercial Attaché of the Armenian Embassy, he positioned Armenia as a reliable and promising investment destination for Chinese investors.

Armenia’s active participation in the forum reinforced the country’s position as an emerging investment hub, fostered new partnerships, and increased Armenia’s visibility in the automotive and NEV sectors. Further meetings are planned to advance negotiations on specific investment projects and partnerships.