The Yerevan International Hospitality Forum 2024 continues to serve as a vital platform for discussions on the untapped potential and development opportunities within Armenia's hospitality industry.
During the forum, Levon Ohanesyan, CEO of Enterprise Armenia, participated as a speaker in the panel discussion titled "Armenia’s Hotel Market: Key Challenges and Development Paths." He highlighted the essential role of Enterprise Armenia as the country’s national investment promotion agency and presented key achievements:
"Throughout our operations, we have collaborated closely with numerous local and international companies in the hospitality sector. Within our aftercare services, we have supported 14 foreign-capital and internationally branded companies, ensuring their smooth operations in Armenia. These 14 companies have created around 1,000 jobs in the country. As a result of our efforts, 10 investment projects in the tourism sector have been launched, with a total projected investment volume of approximately $520 million. Currently, we are facilitating around 20 investment projects in this sector."
Prior to the panel discussion, Anna Hovhannisyan, Investment Promotion Manager at Enterprise Armenia, delivered a presentation on Armenia’s investment appeal. She emphasized the country’s unique strengths, including its strategic location, rich cultural heritage, strong government support, and dynamic business ecosystem.
The forum underlines Armenia's growing prominence as a compelling destination for hospitality investments and a hub for innovative tourism development.