From November 20 to 21, a delegation from Enterprise Armenia conducted an outreach campaign in Lyon and Grenoble, key cities in the Auvergne-Rhône-Alpes region, to explore opportunities for collaboration with local partners.

During the campaign, Enterprise Armenia held key meetings with the "Menk" Armenian Business Association, CPME Auvergne-Rhône-Alpes, and Teem Photonics. The organization showcased Armenia’s investment environment, highlighting the potential of sectors such as high technology and innovation, pharmaceuticals, renewable energy, and industry.

In discussions with representatives of CPME Auvergne-Rhône-Alpes, Enterprise Armenia emphasized Armenia's proactive approach to attracting companies from Forbes' Most Valuable Brands and Fortune Global 500 lists. CPME pledged its support in facilitating the involvement of French pharmaceutical companies from the Fortune Global 500 list in Armenia.

“This campaign is a vital initiative to strengthen the economic ties between Armenia and France. Our goal is to showcase Armenia’s investment potential and create mutually beneficial partnerships that will foster economic growth in both friendly nations,” said Levon Ohanyan, CEO of Enterprise Armenia.

Through outreach campaigns like this, Enterprise Armenia continues its efforts to present Armenia’s strategic advantages to international partners and promote foreign direct investments.